CRUSH is a space of aesthetic and emotional transformation, where beauty is not only expressed visually but also reveals one’s inner self.
Natalia, the founder of the salon, is also its visual strategist with a deep understanding of brand and meaning.
Grigorii, an international makeup artist with experience working with Chanel, Gucci, and other global brands, joined the project to bring in his expertise and his own vision of beauty.
CRUSH is shaping the future of beauty communication at the intersection of beauty, fashion, and digital art.